Top Story

Top Story: Real Winners

Our “Seal Searching” full-page advertisement ranked as one of the highest scoring ads in an AIM Readership Survey that measures advertising interest among design engineers.

The survey measured the ad’s communication effectiveness in three goals:

1. Awareness: Making customers aware of a company, new product, or technology

2. Ideas: Providing ideas for doing a better job or helping to solve a design problem

3. Motivation: Motivating action by requesting a demo, asking to see a sales rep, and specifying/purchasing the advertised product